The platform
What Trellium does
Trellium is an AI training platform for MSLs and pharma sales teams, combining targeted curricula, customized HCP simulations, and feedback aligned to your scientific content, SOPs, and performance standards.
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Connect practice to field performance
Trellium connects AI role-play performance with field KPIs to help pharma sales and medical affairs leaders target coaching, scale effective conversation skills, and evaluate training impact, without recording live HCP conversations.
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Practice in your team's real-world context
Turn your approved materials and field insights into realistic HCP conversations built specifically for your team. Give trainers customized practice without the burden of creating every role-play from scratch.
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Teach the skills pharma fieldwork demands
Role-specific curricula build communication skills for MSL scientific exchange and approved-message conversations for pharma sales teams. Simulation performance is benchmarked against your excellence models, SOPs, and applicable FDA guidance.
A different approach to training
Less time with HCPs.Make every conversation count.
Pharma teams need to recognize HCP concerns, adapt scientific conversations, and uncover meaningful insights in limited time. Our approach builds that judgment through consistent practice that fits field schedules and eases the burden on trainers.
See the question behind the question
Practice noticing skepticism, unmet needs, and adoption barriers instead of rehearsing a fixed talk track.
Coach a behavior you can name
Give managers a more consistent starting point for feedback on listening, clarity, and response, while keeping real-world judgment with the coach.
Repeat the practice without repeating the setup
Built around your standards so more field professionals can practice relevant situations without arranging a new live role-play or paying for costly one-off scenarios every time.
How Trellium works
Learn. Practice. Improve.
Test your approach in an AI HCP conversation. See what worked, where you missed a cue, and how to strengthen your response.
Practice without pressure
Try new conversation tactics, navigate difficult questions, and learn from mistakes with realistic AI HCPs. Build confidence in a safe learning environment without putting real HCP relationships at risk.
Book a demo
Our offerings
Training built specifically for Pharma.
Test your approach in an AI HCP conversation. See what worked, where you missed a cue, and how to strengthen your response to feel confident before you speak with an HCP.
AI role-play simulations
Give MSLs and pharma sales teams on-demand practice with customized HCP scenarios, personalized feedback, and manager coaching recommendations. Build skills between training events and before important field conversations.
Book a demoCustom 90-day training sprints
Develop a priority skill, such as situational awareness, through a tailored training plan with foundational lessons, practical activities, and scheduled reinforcement. Culminate in advanced live training that applies that skill to challenging HCP conversations.
Book a callE-learning for individual MSLs
Want to develop a field skill now? Our self-paced Situational Awareness in Pharma Conversations course has 11 short modules on reading HCP cues, testing your interpretation, and adapting in the moment. Individuals can purchase the course without waiting.
Buy the courseWhy SparkEd exists
For Pharma.By Pharma.
Sparked was founded to change how Pharma teams train. Training was costly and time-consuming, its ROI was unclear, and current platforms didn’t meet the needs of this highly regulated industry. We’re building a platform that makes training relevant to the field and connects skill development to measurable performance.
Training should outlast the workshop
I saw companies invest heavily in live workshops that were difficult to coordinate and few and far between. Without follow-up training, the learning faded. I built Trellium to make reinforcement part of the training itself, with short lessons and practical activities that fit field schedules and help teams retain and apply what they learn.
Relevant practice should scale
Creating custom role-plays took time, and the challenge depended on who played the HCP. I wanted realistic practice where teams could try new approaches without risking HCP relationships or requiring trainers to stage every session.
Excellence should be visible and teachable
We could recognize an excellent rep without always understanding what they did differently. I wanted to make those behaviors measurable, give managers clear coaching guidance, and preserve that expertise so the whole organization could build on it.
Katherine Nguyen, PharmD , MBA
Founder & CEO of Sparked Innovations. AI
Discuss your team's HCP conversation training needs, whether in Medical Affairs or pharma sales.
Questions about SparkEd
What leaders ask before booking.
How is Trellium different from other AI role-play platforms?
Trellium builds a customized pharma scenario library around the skills MSLs and sales reps need, rather than adding company information to generic role-plays. Each scenario develops a specific conversation tactic in a relevant HCP situation, supported by targeted lessons, feedback benchmarked against your standards, and actionable manager coaching.
Does it replace field coaching?
No. Trelium is designed to give managers a more specific starting point between ride-alongs. It does not replace observing real HCP interactions.
Can Trellium support both medical affairs and pharma sales teams?
Yes. MSL training focuses on scientific exchange, understanding HCP needs, and uncovering meaningful insights. Pharma sales training focuses on approved messaging, objection handling, and relationship building. Scenarios and feedback reflect each role’s responsibilities and training goals.
How does Trellium help assess training ROI?
Trellium is designed to correlate AI HCP simulation performance with your external KPIs and organizational goals. This connects skill development with field outcomes, helping leaders evaluate training effectiveness, identify performance gaps, and prioritize training investments without recording live HCP conversations.
Do our trainers need to create the HCP scenarios?
Trellium creates a customized scenario library using your training priorities, relevant company materials, and field challenges. Trainers guide the learning objectives without having to write, coordinate, and facilitate every role-play themselves.
How does Trellium evaluate communication skills?
Trellium provides feedback on specific conversation behaviors, including listening, questioning, scientific clarity, and responding to HCP concerns. Performance is benchmarked against your excellence model, SOPs, messaging standards, and applicable FDA guidance to identify what to reinforce and improve.
Does Trellium record real HCP conversations?
No. Trellium evaluates AI practice conversations within the platform. Teams can try new approaches and learn from mistakes without recording live HCP meetings or putting real HCP relationships at risk.
How does Trellium fit into a busy field schedule?
Short lessons and on-demand AI HCP practice let field teams train between appointments, while traveling, or before a challenging meeting. Regular opportunities to apply skills help reinforce learning beyond a workshop.
What happens during a custom 90-day training sprint?
SparkEd builds a tailored training plan around a priority skill, such as situational awareness. Teams complete foundational lessons, practical activities, and scheduled reinforcement before finishing with an advanced live session that applies their learning to challenging HCP conversations.
Can individual MSLs purchase training without a sales call?
Yes. Individual MSLs can purchase SparkEd’s Situational Awareness in Pharma Conversations course directly online. Its 11 short, self-paced modules teach learners to recognize HCP cues, check their assumptions, and adapt their approach. No sales call is required.
What happens when I book a call?
We'll ask about the HCP conversations your team needs to practice, then discuss the right Trelium path, design-partner options, and current availability.